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WS-12 Cooling Agent (N-(4-Methoxyphenyl)-p-menthane-3-carboxamide) is a premium synthetic food-grade cooling agent that delivers a powerful initial cooling impact with remarkably long-lasting freshness. As a menthol derivative, WS-12 exhibits significantly higher potency than menthol and provides a stronger initial cooling effect along with more sustained duration compared to WS-3, WS-5, and WS-23 . Unlike menthol, WS-12 produces minimal odor and no irritating pungency, offering a clean, refreshing cooling sensation that enhances products without altering their intended flavor profiles .